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Celebrating 1 Year: A Q&A With The Owner of Boulevard Home

Nestled in the heart of our charming downtown, Boulevard Home combines timeless elegance with contemporary flair. Reflecting on our first year in business, I’m thrilled to share the inspirations behind our boutique in Q&A type format. Our journey has been fueled by a passion for curating exceptional pieces and a commitment to providing an unparalleled shopping experience. It’s been an incredible year, and I’m grateful for the community’s support and excitement. Read on to learn more about our first year in business and what makes Boulevard Home a must-visit destination in our town.

Q: What was the moment or inspiration that led you to open your boutique?

A: As a lover of interior design and home décor, I have always been passionate about finding unique and stylish pieces for my own home. However, I found it difficult to find these types of items in our city. I had talked for years about owning my own boutique, even before I finished design school, but I never thought it would become a reality. The dream seemed distant and unattainable. I still remember the day I drove past the store with a "For Lease" sign in the window. In previous months, I searched for a space but had a disappointing experience and eventually gave up on the idea. I wasn't actively searching anymore, but it turned into one of those "right time, right opportunity" moments that felt almost magical. Seeing that sign was like a spark of destiny, and I knew I had to take the chance. It felt as if all the stars had aligned, and this was my moment to turn my long-held dream into a tangible reality.

Q: Can you describe your experience on the first day your boutique opened? 

A: I remember welling up with emotions the day we officially opened to the public, pride, gratitude, and a bit of nervousness all mixed together. I was anxious, wondering if anyone would even come through the door. Witnessing the online community we had built come out to support us from day one was truly amazing. Seeing these customers become regulars and even bring their friends and family to shop with us meant the world. Those early days were brimming with excitement, hard work, and a profound sense of gratitude for each customer who walked through our doors.

Q: What challenges did you face as your boutique grew?

A: One of the challenges I've faced as a boutique owner is finding the right balance between maintaining our brand identity and keeping up with trends and customer demands. Initially, I was so focused on introducing trendy and diverse offerings that I overlooked the fact that my clientele seeks us out for our unique style, soft palettes, and the calming spaces we create. So, as we grew, I learned to adapt and strike a balance between staying true to ourselves while also keeping an eye on the latest trends and listening to our customers' feedback.

To this day, I still find it challenging to balance my roles as a boutique owner, sales associate, designer, and family woman. In the early days, I struggled to find time for everything and often found myself feeling overwhelmed. However, I learned to prioritize and delegate tasks, as well as set boundaries for myself in order to maintain a healthy work-life balance. This has allowed me to give my best to both my business and personal life.

Q: What sets Boulevard Home apart from other home décor stores in the area?

A: Boulevard Home stands out from other home décor stores with its classic yet relaxed and warm welcoming design style. We offer a diverse range of products focused on all things home-related, from elegant furniture pieces to charming decorative accents. Our unwavering commitment to helping customers create joyful homes, combined with our dedication to community engagement and support, sets us apart. We actively participate in local events and collaborate with artisans to bring unique products to our store. We strive to offer a personalized shopping experience that caters to the unique tastes and needs of every customer, ensuring that each home reflects the individuality and warmth of its inhabitants. We are here to provide expert advice and inspiration, making sure you find just the right pieces to transform your living space into a true haven.

Q: Can you share some defining moments in your boutique's journey this past year?

A: A defining moment for us came just a few months after opening, when we were nominated for a prestigious community attraction award. It was a huge honor and validation of the hard work we had put into creating an inviting and unique space for our customers. This recognition not only boosted our morale but also reinforced our commitment to excellence. The nomination highlighted our dedication to fostering a welcoming environment where people could come together, relax, and enjoy themselves. It was a testament to the countless hours of planning, designing, and perfecting every aspect of our space, ensuring that each visit would be a memorable experience for our guests.

Q: How has your boutique fostered a sense of community or connection among your customers?

A: One of the core values of our boutique is creating a welcoming and inclusive environment for all. We strive to make every customer feel seen, heard, and appreciated. This has led to a strong sense of community within our store, where customers often strike up conversations with each other and share styling tips or recommendations. We host events and workshops that unite like-minded individuals, fostering deeper connections. Customers naturally bond in these settings, supporting and uplifting one another through their design journeys. Witnessing these connections has been an honor. Meeting new people and sharing these experiences fills me with joy. I'm excited to expand our event offerings and create more engaging online content. 

Q: Who are the people who have supported you through the process of opening and running your boutique?

A: My husband has been my biggest support, from helping with the renovations in the beginning to unboxing orders, working in the boutique when I am under the weather, and picking up the slack at home. His dedication and hard work have been invaluable, and I couldn't have managed without his unwavering support. My girls help regularly, if not in the boutique then at home, keeping up with chores to help the household run smoothly. They are my biggest cheerleaders, always encouraging me, and I am deeply grateful for them. My mom, when she can, helps in the boutique unpacking, pricing, and styling. Her experience and keen eye for detail are a huge asset to the store. I know she talks me up to her friends and people she meets, proudly sharing stories about the boutique's new arrivals and our latest promotions. Her support and enthusiasm mean the world to me. I have several friends that help if I am in a bind, always ready to lend a hand when needed, and I am grateful for every single one of them. I am grateful for the friends and family that turn out to events and share on social media, those that say nice things about the boutique to their friends and family, the support of my community business clubs, and of course my loyal customers. All contribute to the success of the boutique, their continuous support and encouragement mean the world to me, and I am incredibly fortunate to have such a wonderful network and community.

Q: What are you planning to do to make Boulevard Home better in the future?

A: As a true entrepreneur, my mind is constantly buzzing with new ideas, events, opportunities, and value-add promotions. While I can't reveal too much just yet, we definitely have dreams of expanding our product offerings. We're also excited to introduce some new promotions and services in the near future. Stay tuned for updates as we continue to grow and evolve Boulevard Home.

Q: What's the most unexpected item that has become a customer favorite at Boulevard Home?

A: The most unexpected item that has become a customer favorite is our eco-friendly and sustainable cleaning collection. While we always knew our customers cared about the environment, we were pleasantly surprised by the overwhelming positive response to this line. From our selection of Bare Home products to our biodegradable kitchen cleaning tools, and our fan-favorite refill station. Our customers appreciate knowing they can maintain a clean and healthy home while also being mindful of the planet. We are proud to offer these sustainable options and will continue to expand our eco-friendly offerings in the future. So not only is Boulevard Home providing stylish and functional home essentials, but we are also making a positive impact on the world around us.

Q: If Boulevard Home had a theme song, what would it be and why?

A: If Boulevard Home had a theme song, it would be "Home" by Edward Sharpe and The Magnetic Zeros. I get the warm and fuzzies when I hear that song, and that's how I want customers to feel when they walk through the doors. The lyrics "Home is wherever I'm with you" perfectly captures the essence of Boulevard Home - a place where people can create their dream home and feel joy when surrounded by loved ones. Plus, the upbeat and uplifting tune reflects our brand's positive and welcoming vibe.

Q: Are there any special promotions, discounts, giveaways, or events lined up to mark the one-year anniversary of Boulevard Home?

A: We've had to postpone our anniversary event until later this summer. However, we are excited to announce that we will still be celebrating with a special sale and some great giveaways. Stay tuned for more details on the new event date, and get ready to enjoy exclusive discounts and exciting prizes!

Q: Any final words for your current customers or potential new ones?

A: We want to express our heartfelt gratitude to our current customers for their unwavering support and to welcome potential new ones with open arms. We believe you will be pleasantly surprised by the unique offerings and service at our boutique. We can't wait to share it all with you! Keep an eye out for exciting developments at your favorite home décor store in Airdrie. Come on down to Boulevard Home and experience the true feeling of being home!


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